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Unformatted text preview: relationship between the customer, the marketing of a product, and the production of a product. Question 2: Branding is a name, term, symbol, design, or any combination of these that identifies a seller’s products as distinct from those of other sellers. Branding is very important for companies because brands are easily recognizable, they reduce the amount of time buyers must spend shopping, and thus the certain brand that they like is the certain brand that they will purchase. Additionally branding is important for companies because it allows a company to release a new product while using the same brand to sell it faster. This also helps companies in advertising because advertisement for one product of a certain brand is still advertisement for all of the products of that brand....
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This note was uploaded on 04/24/2008 for the course BIOL 12d taught by Professor Whiteson during the Winter '08 term at UC Irvine.
- Winter '08