final research 195

final research 195 - Running Head: MEDIUM AND INTERACTION...

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Running Head: MEDIUM AND INTERACTION University of California, Irvine 194W September 11, 2007 Abstract Various authors, such as Henry Saffer popularized the concept of social interaction in a model of consumer goods, and this argument has been used to engage in social interaction is that
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these activities directly yield utility. If a medium in fact increases social interaction, then an externality arises, validating Saffer’s critique. The paper tests the premise of this argument (the existence of a positive link between interaction and medium) using data from observational survey. It aimed at observing respondents in two different areas, Turtle Rock Vista Irvine, CA and Newport Beach, CA, to compare and contrast the different types of interaction. In the survey, social interaction measures for individual survey respondent’s behavior toward the medium and the observer. Every summer, Southern California residents seek recreational activities outdoors to make use of the hotter weather. As a result, recreation areas become overcrowded and social interaction between different parties are be made. The purpose of the research is to observe the conditions under which people interact based on a puppy. It is likely that strangers will come into contact and start a conversation with a party who has a pet as opposed to an individual without one. This research may show that many conversations between random strangers are often instigated with a medium, which can lead to a longer relationship of the parties. This can
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benefit those who suffer from shyness or non-confrontation with large groups of people; broadening their social skills and building relationships with community members. Four broad types of variables will be postulated: location, social interaction, duration of exposure, and population. The purpose of this paper is to consider the different social interaction based on the presence of a medium, a King Charles spaniel. The paper uses data from observations at Turtle Rock Vista, a local community in Irvine, and Newport Beach, which provided different degrees of interaction between the locals. The King Charles spaniel is three months old and a pure breed. Presentation of Bobby, the King Charles, was valuable in the measure of interaction. The social interaction measure included the count of the respondents, the number of individuals who pass by, and related variables. The survey noted the levels of interaction between respondents. As a result of the geographic focus of the community surveys, combining a local beach and community data leads to an unbalanced sample. While the imbalance in the sample need not lead to biased estimates, the data structure does require a cluster correction. With a randomization of time, the number of occupants per unit may account for greater variance across responses than did social interactions. Time and subject variability may account for few differences in the response. There is considerable debate regarding what factors drive the development of social
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final research 195 - Running Head: MEDIUM AND INTERACTION...

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