Unformatted text preview: boxed) in the remaining aisles-Electronics in middle/back of store so you walk buy it and become interested when you go from one side of the store to the other.-In aisles it goes from cheapest to most expensive in the middle so when you walk down an aisle either way you see the cheapest items first. The way the store is set up I think adds to the idea that Wal-Mart is cheaper than the competition. Everything you see on the sides of the stores is cheap and especially when you walk down the aisles you witness the cheap theme to the store. Also, the brightness of everything makes everything sold in the store stand out. Everything the store is easy to find because it all stands out so clear that it adds to the shopping ease while there....
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This note was uploaded on 04/24/2008 for the course MKTG 301 taught by Professor Causgrovedavidj during the Spring '08 term at Penn State.
- Spring '08