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Unformatted text preview: While the back end operations develop the final product that ultimately drives the business, the physical retail experience of Zara is another source of competitive advantage which we will emphasize in our analysis. Our goal upon the conclusion of our presentation is to provide insight into a unique business model which has the potential to reshape the retail industry. In doing so, we will also provide a sustainability (VRIO) analysis to determine if the competitive advantages will continue in the future. The final part of our presentation will incorporate a live look at a Zara retail operation in Georgetown. We will assess how the store compares with the norm for the firm and provide feedback according to our findings. In doing this our hope is to provide the class with a sense of what it is like to shop at this retailer and to show how all of the elements that we will have discussed tie into the store here in Georgetown....
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- Spring '08