Starbucks - Dear Starbucks There is a great opportunity to cater to 8,000 additional customers with an alternate wireless plan The ability to have free

Starbucks - Dear Starbucks There is a great opportunity to...

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Dear Starbucks, There is a great opportunity to cater to 8,000 additional customers with an alternate wireless plan. The ability to have free access to wireless internet will attract the additional students of the nearby university. This added customer traffic will allow Starbucks to cover more than the cost of the lost internet service sales. With the location of this new shop being close to the University of Wisconsin-Stout, a lap- top campus, it would be beneficial to your customers, therefore increasing your net sales. For example, Acoustic Café, who you are competing for market share with, started offering free internet service a year ago and has since experienced an increase in sales with students and faculty. Also, Caribou Coffee has reported increased sales since implementing a free internet service for customers. A recent survey conducted by the Harvard Business Review stated that sales were increased when free internet service is put into coffee shops. Also, it helps with the public
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  • Spring '08
  • Haughian
  • Coffeehouse, free internet, free internet service

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