Unformatted text preview: perception of corporate coffee houses which in turn, draws patrons away from their locally owned shops and brings them to Starbucks. A partnership with T-mobile allows for increased brand recognition, however, increased costs associated with such a partnership will keep customers away. Other way to incorporate T-mobile into your marketing strategy would be to include bonus programs with the purchase of certain items. (i.e. punch cards, gift cards, etc.) Using T-mobile’s name as a service provider does nothing for Starbucks ‘ image. Starbucks’ continuing efforts to get away from the corporate image is greatly set back by this partnership with T-mobile. The effort of Starbucks to offer free internet will entice the students to use it as a “social hub,” offering them a place to study, socialize, and grab a snack. This good-will gesture by Starbucks will increase student patronage and solidify Starbucks as a premier coffee house for UW-Stout Students....
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- Spring '08
- Coffeehouse, free internet, free internet service