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Unformatted text preview: Keep current audience and try to expand at the same time Identified Similarities/Differences to other Cases • Similarities – Both companies are trying to maintain their previous customer base and not lose it to competitors • Differences – Netflix has a more stable customer base than some of the other companies case studies Follow-up • Where is the company today? Netflix is doing fairly well today Blockbuster is kind of starting to gain on them in the market with their new offers and plans with in store pick up. • What new relevant information can you provide? Blockbuster came out with new plans for customers where they can either have the movies mailed to them or picked up at the store this has threatened Netflix’s customers base severely...
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- Spring '08
- Pure Software, DVD rental market, better brand loyalty, new relevant information, market Action Plan