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Unformatted text preview: restaurant. • Regular Unscheduled Reviews of McDonalds • Improvement in Customer Satisfaction Identified Similarities/Differences to other Cases • Similarities – Both companies are trying to maintain and improve their customer base • Differences – McDonalds is in a lot more of a deficit than the other companies Follow-up • Where is the company today? Mcdonalds is doing much better than they were before and regaining their customer base. Their new health conscious menu went over well and they are again beating their competitors • What new relevant information can you provide? McDonalds I regaining their market share however they are not doing as well as they used to be doing. They are looking for new ways to get the edge over their competitors...
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- Spring '08
- Nutrition, Better, BURGER KING, Fast food restaurant