Paper 2 - Flietstra 1 Ben Flietstra Professor Van Sickle...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Flietstra 1 Ben Flietstra Professor Van Sickle Writing 150 EA Paper 2 February 11, 2007 Tapping the Truth Some Americans seem to have a problem with obsession. Whether it is celebrity gossip, fast food, or finding the latest fashions, it cannot be denied that Americans get what they want when they want it. The same logic can be applied to America’s new obsession with bottled water. The National Resources Defense Council reports that Americans drink 26,000,000,000 liters of bottled water every year; that’s an eight ounce bottle for every American everyday. Further, Americans will pay 240 to over 10,000 times more per gallon for bottled water than they would for tap water (“Bottled Water”). What most Americans fail to notice is bottled water isn't as pure and pristine as it is hyped up to be. America’s obsession with bottled water began in the late 1970’s. Beatrice Hunter describes the advent of bottled water in the United States in an article in Consumers’ Research Magazine . During a time when alcohol consumption was being moderated and a healthy lifestyle was being stressed, anxiety developed over the safety of water from the tap. Consequently, an aggressive promotion campaign from bottled water processors took place in the early 1980’s. The vigorous promotions led the bottled water market to grow faster than any other major beverage category, nearly 400% growth, and created a multibillion dollar industry. By the late 1990’s, the bottled water market had developed three times faster than the biggest beverage
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Flietstra 2 seller, soft drinks. Water became so popular that restaurants and bars would sell bottled water to its customers for $4 to $6 when the water itself cost about $1.15. In fact, bottled water sales were so profitable that restaurants installed water bars, increasing sales by as much as $2000 a day. Bottled water’s appeal stems from its absence of caffeine, calories, pollutants, and chlorine taste. In addition, people seemed to believe that something they had to purchase in some way must be superior to what was offered freely. A prominent restaurant owner comments on bottled water’s appeal this way, “[Bottled Water] became fashionable, chic, a status symbol, but not quite an extravagance (Hunter).” Indeed, bottled water has now become available anywhere and has become a part of mainstream beverages. Bottled water went from being ordinary to something extraordinary. The demand for it exceeded anyone’s initial projections. This is due to it being seen as something fashionable and necessary for everyday living. But what I have discovered in my research is that bottled water is not as pure and natural as what most Americans believe it is. Most people believe when they are buying bottled water, they are buying water that has come flowing down a mountain or fresh from a natural spring. Matthew Grimm, writing for American Demographics
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 9

Paper 2 - Flietstra 1 Ben Flietstra Professor Van Sickle...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online