3330%20INET%20Assignment%20Number%20Four%20Revised%202008 -...

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Assignment Number Four MGMT 3330 INET Chapter Six Audience Relationship: The “You” Attitude You can create a tone that expresses your goodwill toward the reader by 1) using the you- attitude, 2) emphasizing reader benefits, 3) being positive, 4) using unbiased language, and 5) being polite. Rewrite the sentences to elaborate on and reflect a more positive viewpoint. You will need to include additional sentences to capture a “Customer Centric” tone. Submit both the original sentence and your revised versions. a. We request that you use the order form supplied in the back of our catalog. b.
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Unformatted text preview: We insist that you always bring your credit card to the store. c. We want to get rid of all our 15-inch monitors to make room in our warehouse for the 19-inch screens. Thus we are offering a 25 percent discount on all sales this week. d. I am applying for the position of bookkeeper in your office. I feel that my grades prove that I am bright and capable, and I think I can do a good job for you. e. As requested, we are sending the refund for $25. Adapted from: Thill, J.V. & Bovee, C.L. (2002). Excellence in Business Communication. Upper Saddle River, NJ: Prentice Hall. (p.97)....
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This note was uploaded on 04/22/2008 for the course MGMT 3330 taught by Professor Insley during the Spring '08 term at North Texas.

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