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Case Study Three Marketing, Breanna Caulfield.docx -...

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Breanna CaulfieldProfessor AinscoughCase Study Three MarketingApril 9th, 2022Sportstar International PLCMEMOTO: The Board of DirectorsFROM: The Marketing DirectorDATE: April 9th, 2022SUBJECT: The Need to Invest in Corporate SponsorshipMarket research has shown the significance of using corporate sponsorships as a promotionaltool. Several companies have benefited from corporate sponsorships to promote their productsand services to potential consumers. Market research findings demonstrate the need forswitching to corporate sponsorships to promote our products. They have indicated that mostcompanies have adopted corporate sponsorships to build prestige and improve their image.Therefore, it has become increasingly important for our company to use a promotional techniqueto improve its brand image and achieve more sales.Compared with other promotional tools, corporate sponsorships have the potential for the highestpayoffs. Between 2007 and 2017, companies used more than $60 million in corporatesponsorships (Manns, 2017). The increased expenditure shows that companies have recognizedthat corporate sponsorship is associated with a positive brand image. Corporate sponsorship hasbeen adopted by many companies as a critical technique for increasing their public profile at

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Term
Winter
Professor
lisa lee
Tags
Marketing, Advertising, Corporate Sponsorships, Breanna Caulfield

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