Lecture 2-cultural environment.docx - Lecture 2 The...

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Lecture 2Theculturalenvironment
LEARNING OUTCOMESThese lectures on the socio-cultural environmentwill enableyou to:Explain the importance of the social andcultural environment for businessUnderstand and explain the major social and culturalelements such as demography, urbanization, religion, andlanguage.Analyse the implications of various social andcultural elements for businessCompare and contrast the liberal and socialdemocratic social models.
Summary• Elements of culture• Hofstede’s analysisDemographySocial Structure
Elements of culture:• languagereligion and moral valuesvalues and attitudesmanners and customsNote: Cultural differencescanprovide businessopportunitiese.g. cultural tourismnorms and rules of behaviour (sanctions)aesthetics, diet and dresseducation and other cultural institutionsmaterial elementsPresenter2021-09-17 13:58:25--------------------------------------------Culture is a system ofshared beliefs, values,customs, and behaviours
100m (Thailand, Laos and China)LanguageThere areapproximately6,700differentlanguages!These are themost spoken.(first languagespeakers)1Chinese(Putonghua)1,146,755,000(874,000,000)2Hindi/Urdu366,000,0003English341,000,0004Spanish322,200,0005Arabic280,000,0006Bengali207,000,0007Portuguese176,000,0008Russian167,000,0009Japanese125,000,00010German121,000,00011Tai83,000,00012Korean78,000,000Presenter2021-09-17 13:58:25--------------------------------------------We use

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