Opportunities andThreats of H&MOpportunitiesThreatsDiversify Products: Retailers offeringa wide variety of products are stableand earn more. H&M can improve itsbottom-line by diversifying offeringsto include sports apparel.Impending Recession: Even thoughclothing is a necessity, trendydesigner clothes, footwear, andunderwear are luxuries. As Europeand other regions slide into recession,fashion retailers like H&M willexperience a sharp decline in salesand profits or can even go under.Exploit e-Commerce Fully:Compared to other fashion retailerslike Zara, H&M is far behind in termsof the exploitation of e-Commercechannels and revenue from onlinesales. As more consumers shoponline, the company can benefit fromthe maximum exploitation of e-Commerce.Intense Competition: H&M is facingstiff competition from new and oldbrands like Zara, Macy’s, Gap,Boohoo, and so on. Competitors areall seeking to increase market shareand reduce demand for H&M’sproducts.