Unformatted text preview: 6. Product Development 7. Test Marketing 8. Commercialization The process of analyzing marketing opportunities, Selecting target markets, developing the mark. Mix, And managing the marketing effort Exec. Summary Current marketing situation Threats and opportunities analysis Objectives and issues Marketing strategy Action program Budgets Controls...
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- Spring '08
- Marketing, target seg, profiles Target Marketing, target seg.s Market, seg attractiveness