company paper

company paper - AT&T Mobility 1 Executive Summary...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
AT&T Mobility
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Executive Summary Formerly Cingular Wireless, AT&T Mobility, is the largest wireless company in the United States, with more than 65 million subscribers who use the nation’s largest digital voice and data network. AT&T is constant in providing customers with wireless technology designed to enrich lives. With AT&T’s 2006 revenue at $37.5 billion, AT&T is not only the nations largest but also fastest digital voice and data network, covering the top 100 U.S. markets. AT&T Mobility is also exclusive in providing Rollover®, an offer that allows its wireless customers to keep their unused Anytime Minutes from month to month. AT&T Mobility also provides the largest international coverage of any U.S. carrier, allowing customers to make calls on six continents and 190 counties, with wireless data roaming in over 120 countries for laptops, PDAs, and other data services for cellular devices. We concluded that though AT&T Mobility is the largest provider of wireless content in the United States, there are still areas that AT&T must overcome to become the leading source of technological advances so that it may catch up to other wireless content providers in such countries as China and Japan. Our number one recommendation is that AT&T Mobility move toward using 3G standards for their wireless telephone technology. At present AT&T along with other wireless providers in the United States are still working on the 2G model, with GSM, GPRS and EDGE as their primary transmission source, where as the rest of the world is already on 3G and Japan, South Korean and China are already testing pre 4G standards. Moving onto 3G standards would significantly improve AT&T’s wireless service 2
Background image of page 2
capabilities, as there would no longer be “dropped calls” and frozen data transmission because of weak digital signals that would not be sufficient to reach a cell tower. Introduction We hope that this paper will be able to provide an in-depth look into how AT&T Mobility was formed, its financial state, its customer profile, along with what type of content it is providing. Brief History: What is currently known as AT&T Mobility started in the year 2000 as Cingular Wireless. It was a joint venture between SBC Communications and BellSouth. Cingular would grow to become the second largest wireless telephone company in the United States. After out-bidding Vodafone, Cingular acquired the rights to AT&T Wireless. AT&T Wireless was originally McCaw Cellular. It was based in Redmond, Washington. It would later be purchased by AT&T and grow into a leader in wireless service. In 2000, the company went from being a subsidiary of AT&T, Inc to and entity itself. It would become the third largest wireless provider before merging with Cingular. Company Goals
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 13

company paper - AT&T Mobility 1 Executive Summary...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online