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Unformatted text preview: Uses and gratifications theory (the needs or goals being served by media consumption, we want a relationship so we watch a love story) i. Parasocial relationships (perceived attachments to characters portrayed in the media) 5. The gatekeeping role that media plays (decisions about what to investigate, report, air or print and how it is shown. One sided news reports) 6. What media competence is critical consumption of mass media…using motivation, knowledge and skills to really understand the message. 7. The three components of media literacy knowledge (p. 440) Critical thinking, ethical criteria and skepticism. 8. Critical Thinking, including all of the following: a. Its definition—Analyzing(break it down), hypothesizing(draw message out of their implications), synthesizing(reassemble message after analyzing, criticizing(evaluate its value) b. Data- facts evidence c. Claim- conclusion to contradict message d. Warrant- reasons for justifications...
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- Fall '07
- Thought, passive viewers/ listeners, Strong effects model, Moderated effects models