Chapter 14 Study Guide

Chapter 14 Study - COMM 103 Fall 2007 Study Guide for Chapter 14 Understand the following concepts and terms well enough to be able to answer

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COMM 103 Fall 2007 Study Guide for Chapter 14 Understand the following concepts and terms well enough to be able to answer true/false, multiple choice, and matching questions about them. Exam questions may ask you identify terms and apply them to hypothetical situations. Good luck! 1. Know why we need persuasive speaking skills(to instruct right vs. wrong, understand sides of an issue, become educated consumers.) 2. Know the types of persuasive speeches (purpose, how to) a. Speech to reinforce- strengthen convictions, raise consciousness, indicate respect for position b. Speech to change attitudes, values, and beliefs- to change listeners likes/dislikes, hold to be true. c. Speech to move to action- influence listeners to engage in certain behavior 3. Know what cognitive dissonance(holding 2 conflicting thoughts in our mind) is and why it’s important in persuasion(changing minds usually requires it) a. Understand selective exposure(avoiding info. That opposes your own beliefs) and post-decision dissonance(buyers-remorse, thinking you may
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This note was uploaded on 04/24/2008 for the course COMM 103 taught by Professor Klindeman during the Fall '07 term at San Diego State.

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Chapter 14 Study - COMM 103 Fall 2007 Study Guide for Chapter 14 Understand the following concepts and terms well enough to be able to answer

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