COMM 103 Chapter 12 Study Guide 1
COMM 103
Fall 2007
Study Guide for Chapter 12
Understand the following concepts and terms well enough to be able to answer
true/false, multiple choice, and matching questions about them. Pay attention to the text
under the bolded terms in our book, as a concept may have multiple parts or sub-concepts
you need to understand as well. Exam questions may ask you to identify terms and apply
them to hypothetical situations. Good luck!
1.
Know the definition of credibility (impression a speaker has on the audience.
Trustworthiness) and be able to identify and differentiate initial (before he or she
speaks based mostly on appearance), derived (impression while they speak), and
long-term credibility (impression after the speech.)
2.
Understand the value of clarity (ability to understand message and make meaning
out of it), vividness (ability to create enthusiasm in listener), and appropriateness
(doesn’t offend any audience members and treats as equals) in language
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- Fall '07
- Klindeman
- Rhetoric, Figure of speech, Audience theory, Rhetorical question
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