HEYWARD-project1

HEYWARD-project1 - Heyward Holt Operatons Management...

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Heyward Holt Operatons Management 11/5/05 Operations Strategy Analysis I. Introduction The Brick is a restaurant located in downtown Milledgeville at 136 West Hancock Street Milledgeville, GA 31061. During the day The Brick is a place where anyone can come and enjoy a nice peaceful lunch or dinner. In the evening the bar turns into a popular social gathering for the college students in Milledgeville. The Brick is famous for its pizza, which can be bought by the pie or slice. Pizza is not the only product sold at The Brick. Stuff sticks, calzones, and specialty sandwiches are among the many products one could find on the menu. After working for The Brick for six months I have a complete understanding of our product strategy. We pride ourselves on respectful service and fresh food that is made to order. Although quality service is key customers do not always get what they want. In other words customers cannot change items on the menu or the way food is prepared. This
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idea prevents certain complications from entering the production cycle. “No Crybabies” appears in print a couple of times on the menu as well as “We appreciate your business but reserve the right to refuse service to anyone, So act your age”. Ideas appear rude at first glance but are respected by each and every customer. The success of the restaurant is apparent to everyone. The Brick makes an average of eight thousand dollars a day. Bar tenders and servers make tips so the only labor costs are the seven guys working in the kitchen for minimum wage. Thirty percent of sales is alcohol while about forty percent of expenses go to utilities, inventory, and rent. The Brick crushes its competition with all the promotions that we offer. Every Tuesday night is wing night were wings are only thirty-five cent a piece. People wait hours every Tuesday night just to eat wings. The Brick also offers the Around the World Club. To become a member you must drink one of every beer import and domestic in forty-five days. Each member gets a t-shirt and their name on the member plaque. Also a magician works on Saturday nights, which attracts a lot of kids. The most popular promotion is porno wings (XXX Really Hot) if you can eat all twelve everything but the bone you get a
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free T-shirt. No other restaurant in Milledgeville works so hard to attract customers of all ages. The only other competition in the market is Amici Café and Buffington's. The Brick is by far a more successful restaurant than the latter two. There are many substitutes in Milledgeville other than The Brick. When the residents of Milledgeville go out to eat they can go to Applebee’s, Ruby Tuesdays, Chili’s, or whatever new restaurant will probably open up tomorrow. People usually choose The Brick because they know there going to get good quality services and products they can count on time and time again. There are no restraints when it comes to leaving the industry. That decision is up to each and every franchise. Entry is another question entirely a company must have the
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HEYWARD-project1 - Heyward Holt Operatons Management...

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