Repositioning the Girl Scouts Notes

Repositioning the Girl Scouts Notes - 1. Executive Summary...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
1. Executive Summary 2. Current market and Positioning 2.1. Seen as old fashioned 2.2. Competitors are girls that are spending time with their friends at the mall 2.3. Hiring Chief Marketing Officer 2.4. Girl Scouting builds girls of courage, confidence, and character who make the world a better place 2.5. Bombarded with a market of technology, something the girl scouts don’t offer 2.6. Losing 1-2% of membership each year 2.7. 5-17 year olds 2.8. Endorse a new uniform, but only for 4 th grade and up 2.9. It’s a Girl’s Life, Lead it! 2.10 Learn things like running a business to Mountain Climbing 2.11 Focus on minorities and other demographics 3. Market Analysis 3.1. SWOT Analysis 3.1.1. Strengths 3.1.1.1. Established organization 3.1.1.2. Girl bonding and friendship 3.1.1.3. Being Conservative, appeal to parents 3.1.1.4. Family oriented 3.1.2. Weaknesses 3.1.2.1. Technology Integration 3.1.2.2. Same old, same old, old fashioned, needs to be updated 3.1.2.3. Being Conservative to kids
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 2

Repositioning the Girl Scouts Notes - 1. Executive Summary...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online