APA Social Media Wk 5.docx - Week 5 Social Media and...

Week 5 Social Media and Marketing 1
Week 5 Social Media and Marketing
Patrick Whelan
COMM211: Social Media & Society
Professor Hetherington
March 13, 2022

Week 5 Social Media and Marketing 2
Week 5 Social Media and Marketing
The company that I chose to research is a company called Klutch Brand. They use social
media as their primary means of advertising and marketing, and it is working well for them.
They are mainly a slow-pitch softball apparel company but have since started teaming with other
bigger companies such as Juno Athletics and Crown gloves to start getting their names on bats
that the professionals swing. Which only gets their name out there more. You go to any slow-
pitch softball tournament in the panhandle of Florida, you will see almost everyone wearing
something with the Klutch name on it, or if the tournament is big enough, they will have a tent
set up with some of their apparel for sale. The company doesn’t try and portray itself as
something that it’s not. They are sticking to their guns and know that the slow-pitch softball
world is big and is only getting bigger.