EXPORT BUSINESS PLAN - Running head EXPORT BUSINESS PLAN...

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Running head: EXPORT BUSINESS PLAN 1 Export Business Plan for J&L Swinging Cooler Doors Professor Joi Bascomb International Business Perspectives Park University Prepared by 15 July 2016
EXPORT BUSINESS PLAN 2 Purpose This export business plan has been constructed in order to display the motives a small company producing swinging cooler doors would have in order to plan, execute and be successful in the export of such product to India. It highlights the market in India for the product and the challenges expected to be met with the methods to alleviate such challenges.
EXPORT BUSINESS PLAN 3 Table of Contents Executive Summary…………………………………………………………………… 4 Introduction …………………………………………………………………………… 4 Situational Analysis …………………………..………………………………………. 4 Country History…………………………………………………………………….…. 5 Cultural Overview………………………… .... ……………………………………….. 6 Political Environment…………………………………………………………….…… 7 Export Marketing Plan…………………………………………………………..…….. 8 Economic Development……………………………...………………………….…….. 9 Summary………...……………………………………………………..………….….. 10 References…………………………………………………………………………….. 11
EXPORT BUSINESS PLAN 4 Executive Summary J&L studied the possibility of exporting its product to India based on the country’s motivation to modernize and be an economic leader in the region. During the analysis, we concluded that our product is a requirement for medium to large businesses in order for those businesses to move forward in their respective industries. The Indian government encourages trade and has reasonable requirements for imports. Indian practices and norms are understandable and will be able to be followed by our representatives. In essence, the Indian market is inviting for our product and we feel our product will succeed. Introduction India is an emerging market with a “big appetite” for U.S. products (Moran, 2012). According to the US State Department, it is estimated that India’s middle class will escalate tenfold by 2025 (US Relations, 2016). By exporting a necessity for Indian businesses (medium and large), a small US business can achieve success if it navigates through the entry barriers and challenges correctly. Situational Analysis J&L produces swinging cooler doors for domestic sale in the US. Swinging cooler doors are used for walk-in coolers and freezers providing temperature separation from the cooler/freezer and the outside environment. The doors provide for a fast and easy entrance to a cooler or freezer while reducing energy costs. The doors can be designed as single or double

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