BAEP 553: Cases in New Venture Management Monday 6:30 to 9:30 p.m., JKP 102 Fall 2016 SYLLABUS Version 1.5 [Guest dates subject to change.] BAEP 553 is a three-unit entrepreneur course for graduate students. INSTRUCTOR: STEVE MEDNICK Associate Professor of Entrepreneurship Academic Director, Graduate Programs, Lloyd Greif Center USC Marshall School of Business Lloyd Greif Center for Entrepreneurial Studies University of Southern California Los Angeles, CA 90089-0441 HOW TO CONTACT: MOBILE: 949-838-5894 EMAIL: [email protected] OFFICE HOURS: Monday 2-4:45 p.m. and individual appointments Please use my email or voicemail to discuss items of a personal nature. EMERGENCY NUMBERS: USC Emergencies 213-740-4321 USC Emergency Information Line 213-740-9233 USC Information Line 213-740-2311 KUSC Radio 91.5 REQUIRED TEXT: There is no course reader. However, readings and/or cases may be assigned throughout the semester. Readings and cases will be posted to Blackboard. PREREQUISITES: None COURSE LEARNING OUTCOMES: Upon taking this course, the student will be able to: • Evaluate how founder’s gather information in order to make decisions • Assess their tolerance for ambiguity and financial risk • Evaluate challenges relating to new and emerging ventures • Assess new venture opportunities • Analyze strategic choices in relation to new ventures • Analyze the exit process for a venture
BAEP 553 Cases in New Venture Management Fall 2016 Professor Mednick Page 2 PURPOSE/DESCRIPTION: This course provides students with insight into the issues, challenges and opportunities involved in the creation and management of a new venture over its full life cycle. Typically, entrepreneurs are consumed with their product or service and are not prepared to strategically nor tactically lead the venture. In this course, students will have an opportunity to learn from and engage with proven entrepreneurs who have started businesses and who have faced the many issues, challenges and opportunities that come-up in early to mid-stage ventures. Through this course, students will gain an understanding of what it takes to start and lead a venture to sustainability and possible exit. This course will focus on the issues, challenges and opportunities typically facing an early stage to emerging venture with annual revenues of $0 to $100++ million to help you prepare to launch your venture. COURSE GOALS & TOPICS: In this course, you will have an opportunity to explore a number of issues in an early to mid-stage venture such as: • What entrepreneurs do (or fail to do) to prepare themselves to launch their venture • Starting a new business in an industry where the entrepreneur has a passion but no background. Wise? What are the added costs, issues, challenges? • How entrepreneurs react to the daily ups and downs of leading a venture • The personal toll on the entrepreneur, his/her family and friends when launching a new venture • What issues arise in a family owned business?
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