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1In-store Shopping is Preferable to Online ShoppingName of StudentInstitution AffiliationCourseInstructorDate
2In-store Shopping is Preferable to Online ShoppingResearch points out that 40% of consumers visit a physical store for shopping comparedto 27% who purchase online (Brooks, 2021). This disparity is a clear indication that despite theCOVID-19 pandemic, consumer’s shopping habits have not changed much. The continuity ofthis trend is however attributed by numerous factors such as: delivery fees, immediate access ofthe commodities, comparing commodities before purchasing and security reasons.Regarding the research, 65% of shoppers stated delivery fees as the number one reasonwhy they opted for physical shopping. The main reason why online bought commodities areperceived to be expensive is due to transportation costs and websites maintenance fees. To evadethese expenses, consumers opt to do in-store shopping. Additionally, in store shopping enablesthe consumers to immediately access the commodities. For instance, goods required urgentlymay best be acquired through physical shopping. This is because online shopping proceduressuch as verification and transportation are time consuming. 60% of consumers stated this as themain reason for them opting for physical shopping. Another 65% indicated that the freedom ofchoosing commodities before purchasing as the core reason for their in-store shopping habit.

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