SWOT analysis

SWOT analysis - SWOT analysis Strengths: attributes of the...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
SWOT analysis S trengths: attributes of the organization that are helpful to achieving the objective. W eaknesses: attributes of the organization that are harmful to achieving the objective. O pportunities: external conditions that are helpful to achieving the objective. T hreats: external conditions that are harmful to achieving the objective. Strengths A firm's strengths are its resources and capabilities that can be used as a basis for developing a competitive advantage . Examples of such strengths include: patents strong brand names good reputation among customers cost advantages from proprietary know-how exclusive access to high grade natural resources favorable access to distribution networks Weaknesses The absence of certain strengths may be viewed as a weakness. For example, each of the following may be considered weaknesses: lack of patent protection a weak brand name poor reputation among customers high cost structure lack of access to the best natural resources
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/24/2008 for the course MAN 101 taught by Professor N/a during the Fall '07 term at Bay State.

Page1 / 2

SWOT analysis - SWOT analysis Strengths: attributes of the...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online