business-alevel-year1-marketing-mix.pptx - Marketing Mix -...

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Marketing Mix - Introduction3.3 Decision making to improve marketing performance
What you need to knowThe elements of the extendedmarketing mix (7Ps)How the marketing mix elementswork togetherInfluences on the marketing mixEffects of changes in the marketingmix
Marketing Mix Links Closely WithMarketingMixSegmentationTargetMarketMarketResearchPositioningProductLife CycleAddingValue
What is the Marketing Mix?
The Traditional Four P’sProductPricePlacePromotionThe product or service that thecustomer buysHow much the customer pays forthe productHow the product is distributed tothe customerHow the customer is found &persuaded to buy
4 Ps Now Extended to the 7 PsPeopleProcessProcessPhysicalEnvironmentPhysicalEnvironmentThe people who make contactwith customers in delivering theproductThe systems and processes thatdeliver a product to a customerThe elements of the physicalenvironment the customerexperiences

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Term
Fall
Professor
N/A
Tags
Marketing, Customer Relationships

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