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Unformatted text preview: -Advertising uses products to give women what they dont have right now. For example, Virginia Slims cigarettes will give women power, control, and agency.-Most foods marketed towards women are diet foods. ? Are women becoming more or less liberated through the use of advertising? While advertising is reducing societal standards for women, allowing women to be more free, it is also encouraging standards of beauty and female ideals. From Salvation to Self-Realization: Advertising and the Therapeutic Roots of Consumer Culture, 1880-1930 (T.J. Jackson Lears)...
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This note was uploaded on 04/25/2008 for the course WOMENS STU 312 taught by Professor Gold during the Spring '07 term at Rutgers.
- Spring '07