Advertising criteria for television

Advertising criteria for television - Sweeps Week Diaries...

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Advertising criteria for television: CPM Demographics Demand Trends in Upfront Market: Greater demand for time Globalization Special events Nielson:
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Unformatted text preview: Sweeps Week Diaries Exposure Value Newspaper Advertising Strategy: Full coverage of papers circulation Zoned preprints...
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This note was uploaded on 04/25/2008 for the course BUAD no idea taught by Professor Mccaskey during the Spring '08 term at Millersville.

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