This preview shows pages 1–2. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: Non-equity venture-which is characterized by one groups merely providing a service to another Equity Joint Venture- which involves financial investment by the MNC in a business enterprise with a local partner Advantages of Joint Ventures-Improvements of efficiency-Access to knowledge-Political factors-Collusion or restriction in competition License- an agreement that allows one party to use an industrial property right in exchange for payment to the other party -product usually in the mature stage-competition is strong-profit margins are declining Franchising- a business agreement under which one party (the franchisor) allows another (the franchisee) to operate an enterprise using its trademark, logo, product line and methods of operation in return for a fee -fast food, hotel/motel -usually an upfront fee followed by a percentage of revenue Problems for Firm Planning to Export - could get stuck with a below par distributor...
View Full Document
This note was uploaded on 04/25/2008 for the course BUAD 357 taught by Professor Mayer during the Spring '08 term at Millersville.
- Spring '08