Chapter 4 - Chapter 4: The Meanings and Dimensions of...

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Chapter 4: The Meanings and Dimensions of Culture Culture- the acquired knowledge that people use to interpret experience and generate social behavior; comes in the forms values, crates attitudes, and influences behavior - learned - shared - trans-generational - symbolic - patterned - adaptive Values- basic convictions that people have regarding what is right and wrong, good and bad and important and unimportant Hofstede’s study: 1) power distance- extent to which less powerful members of institutions and organizations accept that power is distributed unequally 2) uncertainty avoidance- extent by which people feel threatened by ambiguous situations and have created beliefs and institutions that try to avoid these; strong reliance on “experts” 3) individualism- tendency of people to look after themselves and their immediate family only **collectivism- to belong to groups or collectives and to look after each other in exchange for loyalty 4) masculinity- a culture in which the dominant values in society are success, money
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This note was uploaded on 04/25/2008 for the course BUAD 357 taught by Professor Mayer during the Spring '08 term at Millersville.

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Chapter 4 - Chapter 4: The Meanings and Dimensions of...

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