Summary of Bounce Fitness NeedsThe main reason behind conducting analysis of the informationgathered was to get sound reasoning and motives behind the workingpattern of the business and to take specific measures in turn toimprove the performance of the organization.There are two significant market trends in the last five years.Increased usage of fitness facilities on behalf of individuals.Exercising and ‘working out’ has become a more mainstream activityin Australians ‘lives’ over the last decade.Five to ten years ago there were widespread reports about animpending health crisis - obesity. Australians, relative to their Westerncounterparts have higher incidents of obesity.To a large degree, this is correlated to Australia’s unhealthy diet offast food, and generally poor food choices, especially fried foods. Thepoor diet is not the only factor however. Australians were fairlyinactive, with only 19% of people aged 20-40 exercising three times aweek. More people are going to the gym after work or areincorporating some sort of outdoor activity into their daily routine.Main problems as a business type faced by Bounce Fitness includerequirement of registration for the gym.The other problem is that the way of doing business is not accurate.Some specific steps should be taken to bring improvement inbusiness. Lastly, comes the problem of managing the business.
