Segmentation and Targeting Quiz_ Principles of Marketing - BUS201_1011.pdf

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4/10/22, 5:03 PMSegmentation and Targeting Quiz: Principles of Marketing - BUS201_1011Segmentation and Targeting QuizDueApr 10 at 11:59pmPoints15Questions15AvailableMar 28 at 12am - Apr 10 at 11:59pm14 daysTime LimitNoneAllowed Attempts2Attempt HistoryAttemptTimeScoreLATESTAttempt 114 minutes15 out of 15Answers will be shown after your last attemptScore for this attempt:15out of 15Submitted Apr 10 at 8:03pmThis attempt took 14 minutes.Take the Quiz Again1 / 1 ptsQuestion 1The Undress company produces a dress that women use to quickly andeasily change in public. The company is just over a year old and has beensuccessful through a Kickstarter campaign. The Undress company hasidentified a customer segment, but if it wants to reach a larger customersegment market outside of the Kickstarter family, what question must itanswer?Which product should it be marketing?Why should consumers buy its product?How can it identify and reach the larger market more effectively?
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4/10/22, 5:03 PMSegmentation and Targeting Quiz: Principles of Marketing - BUS201_10111 / 1 ptsQuestion 2There are 100 apartment complexes (worth ~$350K annually in potentialcontracts), that the Go Green recycling company has identified whichdon’t offer recycling for their tenants. The city just passed a law requiringlarge apartment complexes to recycle. Go Green has contactedapartment complex owners offering their services with mixed results.Which one of the criteria for defining a potential market is missing fromthis example?
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Term
Fall
Professor
phillips
Tags
Marketing, Kim strategizes

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