Marketing Strategy Quiz_ Principles of Marketing - BUS201_1011.pdf

This preview shows page 1 - 3 out of 8 pages.

4/10/22, 5:18 PMMarketing Strategy Quiz: Principles of Marketing - BUS201_1011Marketing Strategy QuizDueApr 10 at 11:59pmPoints15Questions15AvailableMar 28 at 12am - Apr 10 at 11:59pm14 daysTime LimitNoneAllowed Attempts2Attempt HistoryAttemptTimeScoreLATESTAttempt 115 minutes15 out of 15Answers will be shown after your last attemptScore for this attempt:15out of 15Submitted Apr 10 at 8:18pmThis attempt took 15 minutes.Take the Quiz Again1 / 1 ptsQuestion 1The company BarkBuddy decided to pursue a product allowing customersto use its phone app to find a dog for adoption. The app lets a potentialowner swipe through profiles of nearby dogs needing a home with asimple Yes or No. Its users tell BarkBuddy what they are looking for in adog and fill out a form for a pre-screening. BarkBuddy’s details indicatethat it has decided on its:tacticsobjectivesstrategy
1/8
4/10/22, 5:18 PMMarketing Strategy Quiz: Principles of Marketing - BUS201_10111 / 1 ptsQuestion 2Patagonia’s mission is to, “Build the best product, cause no unnecessaryharm, use business to inspire and implement solutions to theenvironmental crisis.” To match this mission, they design and sell usefulthings made to last and ask their customers not to buy what they don’tneed or can’t really use. This statement is an example of a missionstatement affecting the company’s:
2/8

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 8 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Fall
Professor
phillips
Tags
Marketing, Kimball

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture