Chapter 4 - Attitudes_ Values & Ethics

Chapter 4 - Attitudes_ Values & Ethics - Chapter 4...

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Chapter 4 Attitudes, Values, and Ethics 0
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Attitude An attitude is a psychological tendency expressed by evaluating an entity with some degree of favor or disfavor…
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A ffect Physiological indicators I don’t like my Verbal statements boss. about feelings B ehavioral Observed behavior I want to intentions Verbal statements transfer to about intentions another dept. ABC Model of an Attitude Component Measured by Example C ognition Attitude scales I believe my Verbal statements boss plays about beliefs favorites.
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Cognitive Dissonance Cognitive Dissonance – a state of tension that is produced when an individual experiences conflict between attitudes and behavior. This is the foundation of “equity theory”, a motivational theory we will cover in chapter 5…
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Two Influences on Attitude Formation Direct Experience – those things we have actually experienced Social Learning - the process of deriving attitudes from family, peer groups, religious organizations, and culture
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Social Learning Research shows that we do not necessarily have to directly, personally experience something in order to learn. We can acquire knowledge via “social learning” – that is – watching the consequences of other’s behaviors and learning from it. . One way to accomplish this is through behavioral modeling. .
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Four Processes for Social Learning through Modeling Focus on the model Retain what was observed Practice the behavior Be motivated For social learning to occur, the learner must:
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Chapter 4 - Attitudes_ Values & Ethics - Chapter 4...

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