{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Business - Chapter 12 - Marketing

Business - Chapter 12 - Marketing - the seller to the buyer...

Info icon This preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Tim Thyne Intro to Business - Chapter 12 - Marketing (cont'd) 1. 1. Wants, needs 2. 2. Time 3. A company's production function creates _____ utility. 3. Form 4. 4. Place 5. 5. Ownership 6. 6. Satisfaction 7. 7. Concept 8. Marketplace success begins with the ________. 8. Customer 9. 9. Backward 10. 10. Sellers 11. 11. Buyers 12. 12. Value The ability of a good or service to satisfy the ______ and ______ of customers is called Utility. _____ Utility is created by making a good or service abailable when customers want to purchase it. _____ Utility is created by making a product abailable in a location convenient for customers. _______ Utility refers to an orderly transfer of goods and services from
Image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: the seller to the buyer. Companies emphasize customer _________ and building long-term relationships with customers. A Marketing __________ refers to a companywide customer orientation with the objective of achieving long-run success. A firm should analyze each customer's needs and then work ________ to offer products that fulfill them A market with a shortage of goods and services is called a _______ market. A market with an abundance of goods and services is called a _______ market. Customers today want _____, their perception that the quality of goods or services is in balance with the price charged....
View Full Document

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern