Unformatted text preview: the seller to the buyer. Companies emphasize customer _________ and building long-term relationships with customers. A Marketing __________ refers to a companywide customer orientation with the objective of achieving long-run success. A firm should analyze each customer's needs and then work ________ to offer products that fulfill them A market with a shortage of goods and services is called a _______ market. A market with an abundance of goods and services is called a _______ market. Customers today want _____, their perception that the quality of goods or services is in balance with the price charged....
View Full Document
- Spring '08
- Sales, Want, 2. 3. 4. 5. 6. 7. 8