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Unformatted text preview: the seller to the buyer. Companies emphasize customer _________ and building long-term relationships with customers. A Marketing __________ refers to a companywide customer orientation with the objective of achieving long-run success. A firm should analyze each customer's needs and then work ________ to offer products that fulfill them A market with a shortage of goods and services is called a _______ market. A market with an abundance of goods and services is called a _______ market. Customers today want _____, their perception that the quality of goods or services is in balance with the price charged....
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This note was uploaded on 04/16/2008 for the course MGMT 375 taught by Professor Higgins during the Spring '08 term at Abilene Christian University.
- Spring '08