PoM Case Final - Firms Opportunities Generic drugs...

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Firm’s Opportunities - Generic drugs production. It is stated that 75% of all prescriptions are filled with generic drugs in 2009. CVS should seize this opportunity by producing more and more generic drugs. Generic drugs are a more attractive solution because they are way cheaper than the brand-name drugs. - Expand more to other countries. CVS has done this in the past; they expanded to District of Columbia and Puerto Rico. The international market is definitely something that any retail stores need to consider, since it is a very big and diverse market. - Providing a new health insurance/health care program. CVS already have health clinics, so if they start a new program like this, and provide a less cost insurance for usual sicknesses, they will profit a lot from it. - The older generation as a target market. It is stated that in 20 years, approximately over 70 million Americans will turn 65, they should see this as an opportunity, and start building a marketing strategy that will buy these costumer’s loyalty. - Smaller stores, more locations. This opportunity can attract more consumers, since with more locations, more people will live close to CVS, and that will give them an ease of access.
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