ECO 310 treeplan pg40 no 31

ECO 310 treeplan pg40 no 31 - > D2>> MKT Research...

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EMV EMV Probability of Fav R.R MKT Research No MKT Research 0.1 0 10000 0.2 5000 10000 0.3 10000 10000 0.4 15000 10000 0.5 20000 10000 0.6 25000 10000 0.7 30000 10000 0.8 35000 10000 0.9 40000 10000 1.0 45000 10000 1. If p < 0.3 --> D1. -->>No MKT Research Strategy. 2. If p> 0.3
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Unformatted text preview: --> D2 -->> MKT Research Strategy 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1.0 5000 10000 15000 20000 25000 30000 35000 40000 45000 MKT Research No MKT Research Probabilities EMV of MKT Research...
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