ICP4 - Advertising Study TV advertising budget, 1983 ($...

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Unformatted text preview: Advertising Study TV advertising budget, 1983 ($ millions) MILIMP: Millions of retained impressions per week FIRM MC DONALD'S FORD ATT/BELL BURGER KING PEPSI MILLER LITE WENDY'S BUD LITE COCO-COLA CREST LEVI'S MCI POLAROID FEDERAL EXPRESS DIET COLA STROH'S SPEND 205.9 186.2 174.9 102.4 94.1 70.1 84.7 80.6 75.1 67.4 62 61.9 61.9 57.9 55.4 54.3 MILIMP 230 195 160 90 85 50 109 123 125 94 50 73 77 63 128 83 Dollars (Millions) vs. Imp 240 220 200 180 160 140 120 100 80 60 40 20 40 60 80 100 120 140 160 Dollars (Millions) Impressions f(x) = 0.89x + 25.65 (Millions) vs. Impressions 89x + 25.65 60 80 100 120 140 160 180 200 220 240 Dollars (Millions) ...
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This note was uploaded on 04/18/2008 for the course MIS 202 taught by Professor Kim during the Spring '08 term at Winona.

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