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SITXMPR007 Develop and implement marketing strategies-Assessment-Project.pdf

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AssessmentUnit Code:- SITXMPR007Unit Name:- Develop and implementmarketing strategiesAssessment Tasks and InstructionsAssessment for this Unit ofCompetency/ClusterDetailsAssessment 1Assessment 2ProjectAssessment conducted in this instance: Assessment 12
Duke College (DC)October 2021CRICOS ID: 02564CVersion 1.0RTO ID: 90681Page 2 of 11Assessment Tasks and InstructionsAssessment GuidelinesWhat will be assessedPerformance EvidenceThe purpose of this assessment is to assess your ability to complete tasks outlined in elements andperformance criteria of this unit in the context of the job role, and:develop a marketing strategy and plan for a product or service, including:oidentifying current and relevant marketing issuesodetailed, realistic implementation and monitoring program specific to the product or serviceodetails of marketing techniques and distribution networks specific to the product or serviceoopportunities presented by new technologiesresearch and critically analyse internal and external business environments relevant to the aboveproduct or serviceevaluate and report on the above marketing strategy and plan against the following criteria:oconsistency with overall marketing directionoexposure achievedopenetration of target marketocost-effectiveness of financial and human resourcesocompletion of strategy within established timeframeorecommendations for strategic responses based on evaluation.Knowledge EvidenceThe purpose of this assessment is to assess your knowledge to complete tasks outlined in elements andperformance criteria of this unit in the context of the job role, and:data collection tools and research methodologies of particular relevance to marketingmarketing planning techniques and formats and key features of a marketing planinternal and external issues that impact on market planning in a given industry contextinternal capabilities and resource considerations:ocommunication capabilitiesoe-business capacityoequipment capacityofinancial resourcesohours of operationohuman resourcesolocation and positionostaff skill levelscomparative market information relevant to marketing strategies:obenchmarkingobest practice informationocompetitor informationindustry marketing and distribution networks in the relevant contextnew and innovative marketing strategies in the relevant industry context, and in particular current and
Duke College (DC)October 2021CRICOS ID: 02564CVersion 1.0RTO ID: 90681Page 3 of 11emerging marketing technologies and the opportunities they presentlegal issues that impact on marketing activities:oAustralian consumer lawocopyright and intellectual property considerationsothe Privacy Act 1988ospecific issues arising from use of new technologiesethical considerations for marketing:oappropriate use of images and textocodes of practiceoprotection of childrenotargeting of particular groups in the communitysustainability considerations, opportunities and constraints for marketing in the relevant context, andthose related to:ocultural and social sustainabilityoeconomic sustainability of marketing initiativesoresource conservation and waste minimisation.

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Term
Fall
Professor
NoProfessor
Tags
Marketing, Duke College

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