Mass Media Basics Media Literacy Study Guide

Mass Media Basics Media Literacy Study Guide - MCO 120...

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MCO 120: Media and Society Walter Cronkite School of Journalism and Mass Communication | Arizona State University Instructor: Kelly Roach, Faculty Associate Mass Media Basics & Media Literacy Study Guide 1. Who is Johannes Gutenberg and what did he invent? a. Gutenberg created the printing press. 2. What factors contributed to the development and success of the Penny Press? a. The penny press was successful because it was only a penny and it caused other newspapers to pay attention to their viewers 3. What was the first form of electronic mass communication? a. The radio was the first from of mass communication 4. The internet is a channel for what levels of communication? a. Electronic communication 5. What are the components of the Transmission model of communication? a. The sender, message, channel and receiver 6. What is the Transmission model of communication? a. The dated model that is still useful in identifying the players in the mass communication process.
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