Prepare 1 \u2013 Barilla SpA - Prepare 1 Barilla SpA(A 1 What are the product characteristics and supply chain characteristics Product characteristics 1

Prepare 1 u2013 Barilla SpA - Prepare 1 Barilla SpA(A 1...

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Prepare 1 – Barilla SpA (A) 1.What are the product characteristics and supply chain characteristics? 1. Two product categories: Dry products and Fresh products 2. A strong brand name and image for pasta. 3. Selling pasta in a sealed cardboard box with a recognizable color pattern, rather than in bulk. Supply chain characteristics: 1. Most products were shipped from the plants to Barilla central distribution center, where products could be purchased by distributors and shipped to supermarkets. 2. Certain fresh products, such as fresh bread, did not flow through the CDC. 3. Two central distribution centers (CDC). 4. Maintained different distribution systems for dry and fresh products due to their differences in perishability and retail service requirements. 5. Barilla had their own retail outlets: small independent grocers, supermarket chains, and independent supermarkets. 6. Most distributors checked their inventory levels and placed order once per week, and the average lead time from Barilla was ten calendar days. 2.What are the major causes of the “Bullwhip Effect” at Barilla?

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