aAssignment 4 - 3 What the factors behind the growing complexity in todays retail and consumer product markets Globalization emerging markets the main

aAssignment 4 - 3 What the factors behind the growing...

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3What the factors behind the growing complexity in today’s retail and consumer product markets? Globalization emerging markets, the main challenges are the ever increasing global supply line and the complexities that come with global communications.Emerging sales channels, inventory availability across channels will reduce markdown cost. Seamless interactions with customers across all channels will increase sales.Demand volatility, we face challenges with different customer bases demanding differentproduct. This makes it difficult to decide on what to manufacture and what not.4What are the expected benefits of shifting toward segmentation? Mitigate complexity. Segmentation allows retailers and consumer market companies to allocate and balance resources more efficiently among slower moving, less profitable SKUs and those SKUs that demand more attention. A segmented supply chain can be focused on a particular product, customer group, or set of suppliers. Improve responsiveness, have shorter lead times. In order to segment by product or customer you need granular visibility to cost and service data for the specific subset or piece of the

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