MGT 100 Merck - By Yufei David Zhu Antonia Ferguson Lara...

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By Yufei David Zhu Antonia Ferguson Lara Silversmith Ray Kim
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Objectives Market The modern day trends Asymmetric information, sales representatives Vioxx Organization Inspiring CEOs Strategy Global reputation, Mectizan Medco Drug production Recruiting Scientists
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Introduction Founded in 1668 by Frederich Jacob Merck Confiscated by US government in WWI George Merck bought his company back in 1919 for $3.75 million In 1980s and 1990s Merck Fortune magazine’s top company to work for. Know as both the “Arnold Schwarzenegger and Mother Teresa of pharmaceuticals”
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Market Section
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Main Topics Sales representatives and asymmetric information Research and development geared toward trends Ex-Post exchange problems with Vioxx
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Sales Representatives Well trained and knowledgeable No big bribes $16 billion dollars spend “detailing” doctors in 2000 Sales regulations modeled after Merck Accused of over selling
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This note was uploaded on 04/23/2008 for the course MGT 100 taught by Professor Aharonson during the Fall '08 term at Washington University in St. Louis.

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MGT 100 Merck - By Yufei David Zhu Antonia Ferguson Lara...

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