ch02_metters

ch02_metters - Strategic Positioning Chapter 2 Strategic...

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Strategic Positioning Chapter 2
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Chapter 2 – Strategic Positioning Successful Service Operations Manage 2 Strategic Positioning and Service Strategy
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Chapter 2 – Strategic Positioning Successful Service Operations Manage 3 The Strategic Planning Process for Services
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Chapter 2 – Strategic Positioning Successful Service Operations Manage 4 Industry/Competitor Analysis Approach to Strategic Consistency
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Chapter 2 – Strategic Positioning Successful Service Operations Manage 5 Strategic Service Vision Target market May result in different treatment of different customers All employees must understand target market Service concept Why customers choose a particular firm Motivation can be emotional or physical
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Chapter 2 – Strategic Positioning Successful Service Operations Manage 6 Strategic Service Vision Operating strategy How should the firm be structured to produce the service concept?
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ch02_metters - Strategic Positioning Chapter 2 Strategic...

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