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HEADLEAD - Heads/Leads Michel Hendry University of Colorado...

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    Heads/Leads Michel Hendry University of Colorado Copyright 2008 - headlead.ppt
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    Purpose of Newspaper Headlines attracts readers’ attention to the story summarizes or analyzes the story depicts mood of the story helps readers index the contents of the page helps set the tone for the newspaper provides a major ingredient for page makeup
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    Purpose of Magazine Headlines how will this story benefit reader? will this story make reader more money? will this story reduce reader costs? will this story help reader sell? Will it help reader buy supplies or equipment? will reader better understand my market? will reader gain a deeper grasp of basic principles of my business? will it help reader solve problems? will it increase reader general store of information about my industry? will it help reader make a better product?
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    Title-and-Deck Headlines title is short - two to three words - and is more like a book title than a newspaper headline deck or subhead is medium length - 15 to 20 words - and provides the explanation of context and reader benefits
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