2Company Y’s alternative employee evaluation system.Employees performance evaluations is sometimes perceived as uncomfortable andleading to contentious interactions between managers and employees. However, if the employeeevaluation is conducted effectively, professionally, genuinely, and honestly, it can help improvework relationships, performance, and create a conducive working environment for all players.Campbell & Wiernik (2015) justifies that employee’s performance evaluation should be based onindividual’s job performance and assigned duties. Different organizations utilize various systemsto evaluate their employee performance, for instance, top-down review, peer review, the 360-degree review, and self-assessment. The study aims to develop an alternative employeeevaluation system for Company Y by considering ethical, legal, individual, and socioculturaldimensions of the current employee evaluation process. This will be achieved by explaining howthe alternative approach will address each of these four dimensions and discussing howemployees are likely to perceive the new employee evaluation system.Regarding the ethical dimensions, Company Y’s manager need to understand thatbehaving ethically is essential in providing pet walking and grooming services in today’scompetitive market. The company should clearly define how their employees are supposedperform certain action and justify what is acceptable or not in the society. The study recommendsCompany Y to consider incorporating the following in its current employee evaluation system.First, the manger should always be using uniform evaluation criteria. Since the managerevaluates all employees annually during the month of July, the company need to stick to that toeliminate some of the potential ethical issues in their performance management system. Themanager should have standard evaluation criteria for all employees that involves preparing