BBA101-SLM-Unit-07 - Communication Skills Unit 7 Unit 7...

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Communication Skills Unit 7 Sikkim Manipal University Page No. 95 Unit 7 Writing Business Letter Structure: 7.1 Introduction Objectives 7.2 Importance of Business Letters 7.3 Difference between Personal and Business Letters 7.4 Structure and Format of Business Letters 7.5 Types of Business Letters 7.6 Summary 7.7 Terminal Questions 7.8 Answers 7.1 Introduction In the previous unit, we have discussed about the different types of communication and its network. But, when this communication is documented, to give it a final shape we need to give more importance on our writing skills. As the name suggests, letters are the only medium of correspondence, which helps us to communicate in a more factual and clear way. A recent survey done on managers who deal with corporate communication clearly tells that business managers should be taught to “write better”. The message passed should be very clear. Top executives point out that a manager should learn the functional importance of effective business writing. Objectives: After studying this unit, you should be able to: explain the importance of business letters differentiate between personal and business letters describe the structure and format of business letters recall the five characteristics of a good business letter identify the various types of business letters, with examples 7.2 Importance of Business Letters Every business requires that the communication sent and received is clear, simple, concise and correct. The importance of writing a business letter is given below:
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