BBA101-SLM-Unit-05 - Communication Skills Unit 5 Unit 5...

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Communication Skills Unit 5 Sikkim Manipal University Page No. 66 Unit 5 Communication in Organizations Structure: 5.1 Introduction Objectives 5.2 Internal Communication 5.3 Stake Holders in Internal Communication 5.4 Channels of Internal Communication 5.5 External Communication 5.6 Stake Holders in External Communication 5.7 Channels of External Communication 5.8 Summary 5.9 Glossary 5.10 Terminal Questions 5.11 Answers 5.1 Introduction Organizational communication has always been considered vital for the success of any organization, yet its definitions have varied because of divergent views held by the people who defined them. Patricia Andrews defines it as “a process wherein mutually interdependent human beings create and exchange messages, and interpret and negotiate meanings, while striving to articulate and realize mutually held visions, purposes and goals.” Tortoriello and D eWine define organizational communication as “The flow and impact of messages within a network of interactional relationships.” Goodall and Waagen de scribe it as an evolutionary, culturally dependent process of sharing information and creating relationships in environments designed for manageable, cooperative, goal oriented behavior. Most management philosophers have considered organizational communication as a major supportive function. However, recent understanding of communication considers it as lifeblood of organizations. Bavelas and Barret believed it to be a central function the very core of organized activity. They argued that communication is not a secondary or derived aspect of organization. It is rather the essence of organized activity and is the basic process out of which all other functions derive. This statement is all the
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