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Part C Presentation.pptx - � � � Travel, Outdoor Clothing &...

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?Travel, Outdoor Clothing & Equipment?Growing online presence?Based in New Zealand and also operates inAustralia and United Kingdom?1 6 3 stores1?2,000 staf members2
Communication plan PurposeThe purpose of this communication plan is to increaseawareness of our new product or service amongst ourtarget audience, and to encourage them to purchaseit.Also provide a guide for the development ofmarketing communications for Kathmandu. The planincludes objectives, target audience, key messages,media channels, success measures, budget andtimeline.
Communication plan ObjectivesThe objectives of the communication plan are to:Raise awareness of the brand among the target audience.Generate interest in the brand and products/services ofered.Increase sales of the products/services.Strengthen the brand image.The target audience for the communication plan is young adultsaged 18-24.The key messages for the communication plan are:Kathmandu is a stylish and modern brand.

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Term
Winter
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