GoMang_powerpoint

GoMang_powerpoint - GoMang BUSINESS PLAN Mission Statement...

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BUSINESS PLAN GoMang
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Mission Statement We project to become an SBU of Xango through the  development of a new product that appeals to a larger  target market, with a better taste, more affordable cost,  and accessibility. This would naturally make our  product a line extension of the Xango product. . GoMang a product of Xango, is a line extension of Xango.  Affordable, tasteful, health, cost less etc.
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      Company Xango was founded in 2002 by Joe Morton and his two brothers after learning about the fruit Mangosteen on a trip to Southeast Asia. Among many cultures in the East Mangosteen has been traditionally known as a powerful healer The fruit is known as the Queen of all Fruits by locals for its great taste and powerful health properties. The fruit was rich in powerful anti-oxidants called Xanthones . In researching Xanthones, Joe discovered that they are beneficial in helping with many conditions, such as allergies, inflammation, infections (microbial, fungal, viral), high cholesterol, gastro-intestinal problems, and fatigue . As time progressed, this network grew and sales increased rapidly from 40 million in 2003 to 150 million in 2004, and 300 million in 2005.
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Product Design
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Product GoMang is a mangosteen derived natural energy drink Although there are several companies distributing mangosteen related  products,  GoMang would be the first to capitalize on a broad portion  of the market . GoMang positions itself as a natural energy drink with all the healing  properties of mangosteen, but with a superior taste, better price point  and wider availability. GoMang will be  distributed in curvy, upscale looking plastic containers and its ingredients will include 1.5oz of  mangosteen concentrate , 3.5oz  of  water , 2oz of  delicious mango juice , and finally 1oz of  pineapple  juice . The use of 1.5oz of mangosteen concentrate will  not only help to cut  costs, but will help create a much better tasting product than Xango’s  current 25oz mangosteen concentrated juice
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Customers   GoMang’s targeted customers consist of a wide variety of people, but they have one similar characteristic, they are health- consciousness First, college students , who are known for their hectic lives and constant consumption of energy drinks, will be attracted to GoMang’s anti-fatigue properties, as well as the health benefits not found in their current energy drinks. Another major target market is the Baby Boomers . Baby Boomers are constantly searching for the fountain of youth and the “cure-all” for their health issues. This group will be attracted to the powerful and diverse healing properties found in the mangosteen-derived juice. Another group of GoMang’s target market would be
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This note was uploaded on 02/28/2008 for the course BUAD 307 taught by Professor Morristowns during the Fall '07 term at USC.

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GoMang_powerpoint - GoMang BUSINESS PLAN Mission Statement...

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