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Unformatted text preview: 2. Attitudes and Behavior orcheffect.com 2.1.Attitude a negative, positive, or neutral evaluation of an object, person, group, or idea. 2.2.Social forces -> Attitudes -?-> Behavior 2.3.When do attitudes predict behavior? a) Minimal external social influence b) Looking at aggregate/average behavior c) Specific attitudes and specific behavoir d) Self-awareness & 'Potent' attitudes 2.4....
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- Summer '07